An Epic Tale - Kia Ora, July 2009

If you don't get a chance to travel this month on Air New Zealand then here is the article from Kia Ora, inflight magazine

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DISH Magazine - "in pursuit of hoppiness"

In the latest DISH magazine, Issue 21, December 2008 - January 2009 there is a fantastic article about craft beer in New Zealand by John Corbett (pages 40 to 45)

John attended Beervana in September and had his eys opened. There is a review on Beervana the development of craft beer in NZ and a feature on three craft brewers - Steve Nally from Invercargill Brewery, Carl Vasta from Tuatara Brewing and a bit on myself, Luke Nicholas of Epic Brewing Company.

In the first sentence, the third word should be grandfather not godfather, but beyond that most of the information is close enough.

Management Focus - Case Study: Epic Brewing Company

While large established businesses often have substantial marketing resources to promote their brand, new products or special offers, start-up companies rarely have much of a marketing budget to contact customers and build brand awareness.

The challenge for Luke Nicholas, the Managing Director of Epic Brewing Company in Auckland, was to get people around the country talking about his new beer with only a tiny promotional budget to spend. To find the answer, he turned to what he knew: technology.

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